I create content strategies that drive engagement, retention & growth.

Content Strategist

Hi, I'm Glen. I create content strategies that keep customers engaged and make products impossible to ignore.

Whether it’s turning complex ideas into something clear and useful or shaping messaging that connects with customers, I help brands develop content that matters.

About me

What I Believe In

Simplicity means making information engaging and accessible, not boring. And never dumbed down.

Complexity is so unnecessary. Clarity builds confidence and unleashes the untapped potential in everyone.

Empathy and inclusion lead to straightforward content that connects with and works for everyone.

Curiosity drives me to challenge, innovate, question the status quo, and consider new possibilities.

01. Daring to Be Simple

02. User Empowerment

O4. Constant Curiosity

O3. Empathy + Inclusion

About Me

Hi, I’m Glen Cadorette. I help brands create content that doesn’t just attract customers, but keeps them engaged long after the first touch.

Too many content strategies focus on top-of-funnel awareness, chasing vanity metrics instead of real impact. I take a different approach.

I create content strategies that connect marketing to retention, helping businesses engage customers beyond the first touch. My work doesn’t just bring in leads—it ensures messaging is clear, useful, and built for long-term engagement.

As a content leader and strategist, I focus on:

Lifecycle & retention—content that keeps customers engaged
Messaging that makes product value clear
Content that drives decisions and long-term growth

My background spans B2B SaaS, B2C, and agency environments, developing content strategies that drive real results. I also stay ahead of the curve, exploring AI’s role in content strategy and how it’s changing the future of marketing.