I empower users and drive growth across the customer journey.

Content Strategist

Hi, I'm Glen. I create content that empowers users throughout their customer journey, showcases product value, and drives growth.

My mission? To help businesses find their distinct voice, simplify complex topics, and ensure their products are easy to discover and understand.

About me

What I Believe In

Simplicity means making information engaging and accessible, not boring. And never dumbed down.

Complexity is so unnecessary. Clarity builds confidence and unleashes the untapped potential in everyone.

Empathy and inclusion lead to straightforward content that connects with and works for everyone.

Curiosity drives me to challenge, innovate, question the status quo, and consider new possibilities.

01. Daring to Be Simple

02. User Empowerment

O4. Constant Curiosity

O3. Empathy + Inclusion

About Me

Hello. I'm Glen Cadorette, a content strategist passionate about crafting customer journeys through strategic content development.

My content journey began as a writer and editor, where I honed my skills in storytelling, user experience (UX) copywriting, and SEO. As I transitioned into agency work, I had the opportunity to develop content strategies for a wide range of clients, each with unique goals.

The B2B SaaS industry, however, has unique challenges. Enterprise software can be complicated, and it's hard to describe features, benefits, and differentiators in a way that's easy to understand.

So I leveled up my skills with a technical writing certificate. Now, I can break down complex topics into content that's helpful, user-friendly, and optimized for SEO. I create, manage, and optimize content that empowers users, showcases product value, and drives business growth.

I've also developed a unique content strategy for B2B SaaS companies. This framework helps businesses create a content ecosystem that attracts, engages, and converts leads.

When I'm not strategizing content, I love exploring new AI tools and their potential impact on the content creation process. If the future of content involves AI co-pilots, I want to be at the forefront.